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Link & Button Display Options
This section of the general settings allows you to modify how your links & buttons display.

Manage > General Settings
Shop Control Panel  

 

Link Options

The shopping cart has a number of links that are customizable.  These links appear toward the upper right part of the screen and are separated by bars. 

Display 'View Shopping Cart' Link
View the 'Shopping Cart link' that appears on pages.

'Home' Link
Choose whether to display the 'Home' link that and also choose the URL for the Home link.  The default for the home link iswww.yoursite.com/shop.

Display Account Login Link in Shop
To display the  'Login' link in shop, select 'Yes' under this option.  For this option to work, you must be using Account Type Checkout. To change your checkout type navigate to: Manage > Checkout type / Payment Options Then change the Checkout format to 'Customer sets up account on checkout'

 

Show Paging on Top of the Cart

If you have a category with multiple items, the this options allows you to show or hide the page numbers for being displayed on top of the cart pages.

 

Continue Shopping Button

Display Continue Shopping Button
The 'Continue Shopping' Button is a button that is designed to help customers navigate your shopping cart.

You are able to select whether it appears on the Cart, Checkout, and Confirmation pages.

'Continue Shopping' Button URL
If this is not filled in, it will default to shop main entrance.

Error redirector URL
This is the absolute url (eg http://sitename/a.html) used to redirect in case of any errors.

Continue URL on the Finished Secure Page
The absolute url (eg http://www.sitename.com/a.html) where the user will be directed by clicking continue shopping in the finished secure page

Make Continue Button a History Button
This option affects the cart page and is a helpful feature to have enabled.  After a customer places an item in their cart, they will be taken to the cart page.  If the 'Continue button' is a history button, it will take them back to the page where they added an item to cart (item or category pages). 

If the 'Continue button' is not a history button, the button will default to shop main entrance.

 

Add to Cart Button

Use Image as the Add to Cart Button: 
You can customize your 'Add to Cart' button by using an image.  

Add to Cart Image URL:
Enter the image url (Use http://....) or alternatively specify an image name that will be searched from the images dir

To find the image url follow these steps:
  1. In your browser, browse to a page on your website that shows the image you want.
  2. Right click on the Image and select "Properties".
  3. Select the image url text from the popup by selecting it with your mouse. Then copy that selected url with <Control> C.
  4. On the newsletter page click the image insert icon.
  5. Click in the image url field, then paste the copied URL using <Control> V.
  6. Click the insert button on the popup.
Shop Template
This section of the general settings allows you to integrate your web design with the shopping cat software.

Manage > General Settings > Click here to import / edit shop template (used on item pages and cart page)
   

 


Shop Import Template Video

(click here to Watch Instructional Video)

To create a template for your shopping cart to use you can either:

1. Create the page directly in the WSWYG editor.

2. Switch to HTML View by selecting "Edit template in plain text / HTML" and then type or paste in the HTML

3. Or, the easiest way would be to use the import feature to import a page to use as a template. 
- To use the import feature, you would type or paste a url into the "Import web page to use as template" field. The web address/url would be the location of the page that you'd like to use as a template in the shopping cart. 
- Once you have the url in that field, click the "Import Page / Template" button. That will import the page and will attempt to change all the relative image urls, css urls, etc. to fully specified urls. 
- After the page is imported select and delete any unwanted items 
- Copy and then remove the [displayshopitemshere] placeholder from the top of your template field, and then type or paste it into the location on your page where you'd like the shop information to appear (generally in the center portion of your page).

Shortcuts
Some of the shortcuts that you may want to place within your shop template are:

[displayshopitemshere] - Display Shop items
##view cart## - Displays the View Cart link.
##search form## - Displays the Search Form.
##current total## - Displays the current order total. 
##category links## - Displays the category links.
##include external file
##complete url## 
- Include data from external file.
##some text##affiliateid## - Displays the shoppers affiliate ID (if any).

If you already have a logo within your shop template then you will not want to upload a logo image from the General Settings page.

Custom HTML Options
This section of the general settings allows you to customize the HTML on your shopping cart pages.

Manage > General Settings
   

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Custom HTML Headers & Footers

The HTML header is the HTML above the shopping cart html.

The HTML footer is the HTML below the shopping cart html.

The best way to edit the look of the shopping cart is to use the Shop Template.  The other links  allow you to further customize the HTML of Headers & Footers for the following pages:

  • Login
  • Billing Information / Address Page
  • Checkout Page
  • Offline Page
  • Gift Certificate HTML Emails
  • Confirmation Page HTML Fields
  • Request Shipping Quote HTML Fields

To edit HTML on category pages navigate to: Manage Categories > Edit Category HTML / Title

Text

You also have the ability to edit the text of different fields throughout the shopping cart.  To edit the text, find the appropriate page level of the text, find the field, and then edit the text.

 

There are eight different unique settings you can use, the key is choosing the one that works best for you. Please read all the descriptions to discern which will be best for you.

Thresholds:

You may wish to charge a flat rate for orders between certain amounts, like $5 shipping for orders between $0 and $50 dollars and $7.50 shipping for orders between $50.01 and $100. You can accomplish this using the 'Shipping Thresholds' shipping method. Simply click on the 'Edit Thresholds' button and a new window will pop-up. You would enter the Starting and Ending Purchase amounts and the Shipping Charge, then click Update. Click here to see a screen capture with the example amounts above.

Base + Charge specified by items

This shipping option will calculate, using the carriers program, the shipping cost of your customers' orders based on your zip code, the customers' zip codes and the orders' weights.

If you choose this shipping method, you can select UPS shipping options, FedEx shipping options or USPS shipping options.

After choosing this option, simply check the boxes to the left of the options you wish to give to your customers.

You will need to fill in the first field 'Base Charge' and the last field 'Shop Zip Code'.

Fixed Charge per order: Simply enter the charge in the 'Base Charge' field. In this example (to the left) the total shipping charge regardless of the order size would be $2.00.

Base Charge + Fixed Charge Per Item: Simply enter the Base in the 'Base Charge' field and the per item cost in the next field. In this example, the base would be $2.00 plus $1.50 per item. So if your customer ordered 3 items, the shipping would be $2.00 plus $4.50 for a total of $6.50.

Base + Weight: Enter the base in the 'Base Charge' field and the shipping cost per pound in the next field. You must enter the weights for each product in the Inventory Setup. In this example, if a customer ordered 2 items with weights of 3 pounds and 1.5 pounds respectively the charge would be $2.00 base plus $1.50 times 4.5 pounds for a total of $8.75.

Base + Charge Specified by items: As with the Base + Weight, part of this charge will be entered in the Set Up Inventory section. The 'Charge Specified by items' will be entered in the 'Edit Item' page, so this will charge a base price of $2.00 plus whatever you have specified for the items selected. This is a good option for someone selling products that have odd shapes or weigh a great deal or have special shipping requirements.

Base Charge + % of item price: again, the Base Charge would be entered in the first field and the percentage would go in the second field. In this example the base is $2.00 and the percentage is 1.50% of item price. So if the customer were to order 3 items with a combined price of $10.00 the shipping charge would be $2.00 plus $0.15 for a total of $2.15.

The final option is 'Do not charge shipping'. This means no shipping is calculated using these functions. People sometimes use this option is the shipping price is combined into the price of the product or if they use the 'Alternate Shipping Options' only.

The page to the left is how your shop would appear to your customers if you chose the color scheme depicted below. The image below shows how one would need to enter the color codes for the different sections in order to alter your shop apperance. The font and font colors would be over-written. The last 3 fields will not be over-written though.

Shop Aesthetics
Under the Shop Aesthetics, there are many fields which help you customize your shop look. The shopping cart is customizable so your shop has a unique look and feel.  There are many different sections here that you can use, or if you choose, you can leave blank.

Manage > General Settings

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Title Tag Field

The shopping cart uses the "Title tag for browser" when displaying the shop categories and items. It will display this text between the tags on the shop page that is being displayed. Since the title tag is a critical factor used by search engines in determining the relevance of a page to a specific search, then you should make sure to use a relevant title tag.

When displaying a category of items, the shopping cart will automatically propagate the category name to the title tag in order to increase the relevance of the title tag. Similarly, when the shopping cart displays one specific item it will automatically propagate the item name to the title tag in order to make the title tag as relevant as possible to the information being displayed.

The title tag field value is not used if you are using the "Custom HTML Header". If you are using the "Custom HTML Header", then within that area you would want to include the HTML for a title tag. The shopping cart will automatically propagate the category or item name there also.

 

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Shop Logo

If you are using the URL field, then the steps to update your logo image are:
  1. Browse to a page on your site that contains the image you would like to use as your logo.
  2. Right click on the image.
  3. Select "Properties", that will popup a window showing the image properties including the image url.
  4. Click your left mouse button and hold it down while you drag it across the image url text.
  5. Once you have selected all the text of the url, then hold down the Control button on your keyboard and hit "C" key. That will copy what you have highlighted to your clipboard.
  6. Go to your shop/owner General Settings page and paste that image url into the field for your logo.
  7. Scroll down to the bottom of the General Settings page and click the Save button.
If you are using the "File Image Location", then the steps to update your logo image are:
  1. Click the Browse button and browse to the image on your computer's hard drive.
  2. Select the image and then click the Upload Image button.

 

Sample Background Image

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Background

You can use the "Background" field in order to specify the background color or image to use when displaying your items within the shop. The "Background" value is used in the shop pages when there is nothing in the "Custom HTML Header" field, and it is used on the secure pages which do not use the "Custom HTML Header".

Using a Background Image
To use a background image you would insert the complete url ( beginning with http:// ) of the image that you'd like to use as a background.

The image to the left is called background.jpg. If I set it as my background image it would create the page that looks like what is displayed to the right.

Using a Background Color
To set a background color you would click the "Click here to select background color" link and then select your desired background color from the color map. Alternately, if you know the color code for the color you would like to use, you simply type it in.

Using a Background Color for Secure Pages
The next field is 'Background Color' for the secure pages where your customers will enter their credit card information. Since this is a secure page, your background image cannot be displayed there because it is not secure (http: address vs. https: address). In this example, I set the background color to #666666 (grey) (see picture to the right) and the result is the checkout screen displayed at the right.

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Font, Link, Cell, & Form Options

 It is IMPORTANT TO NOTE that most of this information is overwritten by entering custom header information. SO, if you plan on using the custom header and footer information, the information entered in these fields will not matter.

To the right of the color fields are links that state 'Click here to select link color'. When you Click on them, a color pallet will 'pop-up' as shown to the right. Simply Click on the color you wish to use and it will enter that info the appropriate field for you. Or, if you know the color code you wish to use, simply type that into the field directly.

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Color Guide
To the left is a visual of how the colors correspond to an actual shop.

A few tips:
The Form Header Color does not appear on the item pages, but rather on the checkout and following pages. It is important to note if you choose a color for the Form Header Color similar to the Font Color that the type in the Form Header Field will not show up and your customers may be confused. Finally, the Form Title Color is the secondary row on the forms. Again, it is important that this color is not closely matched to your font color.

Page Subtitle
The "Page Subtitle" field appears on your shop page. It is on the same line as the "Home" and "View Shopping Cart" links. The "Page Subtitle" appears on the Billing Information and Checkout pages, and, if you are not using the "Custom HTML Header" field, then it also appears on the item display pages, and the Cart page (the page that shows up after you click the "Add To Cart" button for an item). You could use the subtitle line for text like "The best selection of ...", etc. Or, this field can be left blank.

Character Encoding 
The "Character Encoding" field is used to specify the character encoding for the shop display. A good selection for the Character Encoding is "UTF-8" as this will work with almost all languages and special characters: e.g. the copyright character.

Misc. Options

Manage > General Settings
   

 

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3 Columns


2 Columns


2 Columns beneath image


1 Column

 

Miscellaneous Options

Display Product Details Listing Style
If '3 Column' is selected, the item page will be divided into 3 columns (Picture/Descriptions/Price & Add to cart button).

If '2 Column' is selected, the item page will be divided into 2 columns (Picture/Descriptions, Price & Add to cart button).

If '2 Column with Item details below image' is selected, the item page will be divided into 2 columns (Picture/Descriptions, Price & Add to cart button)  The item details would be under the image instead of to the right.

If '1 Column with Item details below image' is selected, the item page will be divided into 1 column (Picture, Descriptions, Price & Add to cart button)  The item details would be under the image.  The only difference between this and the 2 column below image is that this one has the 'Add to Cart' button underneath the Quantity.

 

 

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More Misc. Options

Here there are options to edit whether to show a regular price & a sale price, or just one price.  You'll also be able to choose whether to show the weight of an item, and you can also choose whether to display the SKU/Part No. for an item.

Product Listing Per Page
For the category pages, this options allows you to set how many products per page. 

Order Confirmation Email Format
Select the format for your Order confirmation emails.  Html has a more updated look, while text is plain. 

Display Item Suggestions on Cart page
This option allows you to select whether to use thumbnails or full size images for your item suggestions.  (This option only works if you suggest items for a particular item)

Item Suggestions - Default Thumbnail Width in Pixels 
Changing the Thumbnail Width in Pixels changes the width of the columns, while changing the thumbnails per row changes how many links/thumbnails there are per row.

Display Shipping Calculator & Shipping Calculator Text:
These options allow you to display a shipping calculator link & the text to display on the Shipping Calculator page.

Add to Cart Button Mode
Configure the shop to show "Add to Cart" button for each product or single button "Add Products to Cart" for all products available at the page.

 

Checkout Type

This is where you will dictate 3 things: 1st, whether your customers will create an shopping 'account' with your online store which is accessed with their email addresses and passwords they create themselves; 2nd, whether your shop will interface with one of the 7 real-time credit card gateways our shop interfaces with; and 3rd, if your customers can have purchases sent to addresses other than their billing addresses.

For a shop using the "No account setup on checkout. " Format , on a reorder at a later date by a customer who had previously ordered , the shopper would still need to enter in their address information again (image to the right). If you choose to have your customers create accounts, all billing and shipping addresses are saved and the customers must only enter their email addresses and passwords to check out. If you have many return customers, having them create their own accounts may be convenient and helpful. If many of your customers are one-time customers, there is probably no need to have accounts created.

Click here to see how these choices affect your cart

Next you will find a drop down menu that allows you to choose which merchant gateway you will interface the shop with (for real-time credit card processing) or if you will have the information stored securely with the 'Secure Checkout'. Everyone who wishes to accept payment by credit card will need a way to process the cards, be it in real-time through a gateway, or with a traditional terminal utilizing the 'Secure Checkout'.

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If you choose 'Secure Checkout' (which stores the complete order with credit card information securely in the 'View Pending Orders' section of your shop owner's panel) you will not need to fill any other fields and you may move on.

If you choose to utilize any of the real-time checkout options, you will need to sign up for an account (click here to learn how).

If you have an Authorize.net account Click here to learn about the simple setup.

If you have the VeriSign PayFlow system, Click Here to learn about the simple setup.

If you have the CardService Int'l Basic LinkPoint system, Click Here to learn about the simple setup.

 

If you are using PayPal, Click Here to learn about the simple setup.

If you use the Echo Online, Ion Gate, WorldPay Jr. or Transact Secure solution, simply choose the appropriate Type from the drop down menu and enter your Username from their company in the 'Credit Card System Username/ID' field. That is all there is to it; the other fields do not apply to you.

Some people have limited quantities of products, like antique dealers. Our shopping cart allows you to set quantities of products and control the shop's response when inventory is low. There are 5 separate options for your shop.

Most users will use the 'None' option. This does not manage or reduce products quantities. For those of you who will use this, here are the other 4 options:

Transparent - don't let the customer know anything about stock, but email "admin" when stock is low. This option will reduce the quantity of your items but will not stop anyone from buying a product which is out of stock.

Visible - Show customer when they are ordering more than is in stock and display a custom message, ALLOW THEM TO ORDER, also email "admin" when stock is low. This option, similar to 'Transparent', will always allow customers to order products, but unlike 'Transparent' will inform the customer if he or she is buying a product which is out of stock.

You can see in the image to the right, the message states 'The item 'Electric Train Set' has less in stock than the quantity you ordered - SOLD OUT'. You can see the left, the 'SOLD OUT' part is the custom message we have entered.

Restricted - Show customer when they are ordering more than is in stock and give custom message but DO NOT PERMIT THEM TO BUY the out-of-stock product, also email "admin" when stock is low. As you can see in the image to the right, the 'Add to Cart' button no longer appears. The customer sees the custom message, which is 'SOLD OUT' from the general settings.

Restricted Hidden - Do not show out of stock items to customers, also email "admin" when stock is low.

This option will simply not show any out of stock items on your site.

Shop Details Section
These are the company details seen in your shop.

Manage > General Settings

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Contact Information

This section of your settings configures the contact information for your shop.  You can choose to have this displayed at the bottom of the shop, and you can also select a logo if so desired.

The "Shop Name" value is used in the subject line of the order confirmation emails that are sent to your customers. It is also displayed on the Offline Order form (the order form that shoppers would use if they want to mail or fax in an order) if you have the offline order form enabled. It also shows up on the shop/owner login page.

The address, phone, & fax values are displayed at the bottom of your shop pages. However, if you have anything in the Custom Footer field, then only the Custom Footer field HTML will be displayed; the text in address, phone & faxe fields are ignored in that case. These values are also displayed on the offline order form.

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Email

The Administration Email address does not appear in your shop. This email is the address where order confirmations are sent when someone purchases something from your shop. It will also receive notifications concerning stock quantities if you choose to have the shop monitor such things.

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Currency

The Currency Selection is simply the sign the shop will put before a price. Most people will leave this as $.