Page Design for Search Engine Positioning

To show up in the search engines, the very basics are:
You must have your keywords (What you want to show up under in the search engines) in and near the beginning of your:
1. Title tag
2. Description meta tag
3. Keywords meta tag
4. Top of page text
5. Heading text
6. Link text
7. FIle names of pages and images.  For example,   page1.html  is useless, while a file name like e.g. optical-instruments.html  (using your keywords of course) may help a little
8. Alt image tags  (keep it short in the Alt tags)


E.g. Site Joes Pet Store
Page Element The bad way The better way
Title tag Welcome to Joe's Pet supplies, dog, cat, and gopher food by Joes Pet Supply Warehouse.
Description meta tag We offer a great variety of supplies for all your needs. Dog, cat and gopher food discount sales. Joes Pet Supply Warehouse for all your pet supply needs.
Keywords meta tag Joes, quality, price, friendly, supplies pet supplies, dog, cat, gopher, discount, flea collars, dog houses, bulk kitty litter
Top of page text Welcome to Joe's Pet Supplies by Joe's Pet Supply Warehouse. Everything you need for your dog, cat, or gopher.
Heading text Wow Take a Look at our Specials! dog, cat, or gopher pet supply sales
Link text Click here Click here for dog food pricing
FIle names of pages and images image01.jpg dog-food.jpg
Alt image tags image01.jpg (10 K) dog food