Page Design for Search Engine Positioning

 

To show up in the search engines, the very basics are:
You must have your keywords (What you want to show up under in the search engines) in and near the beginning of your:
1. Title tag
2. Description meta tag
3. Keywords meta tag
4. Top of page text
5. Heading text
6. Link text
7. FIle names of pages and images.  For example,   page1.html  is useless, while a file name like e.g. optical-instruments.html  (using your keywords of course) may help a little
8. Alt image tags  (keep it short in the Alt tags)

 

Examples
E.g. Site Joes Pet Store
Page ElementThe bad wayThe better way
Title tagWelcome to Joe'sPet supplies, dog, cat, and gopher food by Joes Pet Supply Warehouse.
Description meta tagWe offer a great variety of supplies for all your needs.Dog, cat and gopher food discount sales. Joes Pet Supply Warehouse for all your pet supply needs.
Keywords meta tagJoes, quality, price, friendly, suppliespet supplies, dog, cat, gopher, discount, flea collars, dog houses, bulk kitty litter
Top of page textWelcome to Joe'sPet Supplies by Joe's Pet Supply Warehouse. Everything you need for your dog, cat, or gopher.
Heading textWow Take a Look at our Specials!dog, cat, or gopher pet supply sales
Link textClick hereClick here for dog food pricing
FIle names of pages and imagesimage01.jpgdog-food.jpg
Alt image tagsimage01.jpg (10 K)dog food